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ChatGPT

ChatGPT product screenshot

ChatGPT combines multimodal assistance with the powerful GPT-6 models Sol and Luna in Work and Codex, Sites for interactive websites and small apps, and Skills for recurring processes. Access partly depends on plan, workspace, region and rollout. Images 2.5 expands image generation and targeted editing of reference subjects.

GDPR: conditionalMCP: yesFree plan: yes

Editorial review: Sep 25, 2026
Facts checked: Oct 18, 2026
Translated: Oct 18, 2026

SME score95/100

Practical value, usability and value for money, equally weighted.

Practical value
95/100
Usability
95/100
Value for money
95/100
Editorial policy & methodology →

Best suited for

Teams that want to turn research, files and data into concrete deliverables, standardise recurring processes with Skills, or build a website or app prototype with ChatGPT Sites. Access to individual features depends on plan and region.

ChatGPT combines multimodal file and image analysis with GPT-6 Sol and Luna for demanding tasks in Work and Codex. ChatGPT Sites can create interactive websites and small apps; Skills support recurring ways of working. Availability varies by plan, workspace, region and rollout.

Limitations

If you expect GPT-6, Skills or Sites to be available in every account: access and feature scope depend on plan, workspace, region and rollout. ChatGPT Sites is in beta and, according to current OpenAI help, is not yet available in the EEA.

Strengths

GPT-6 Sol & Luna in Work and Codex

In Work, briefs and files become editable documents or spreadsheets, while Codex handles technical tasks such as writing and checking code.

OpenAI: Work and Codex

Create websites and apps with Sites

Describe a landing page or a small calculator in the chat, then publish and continue editing the resulting draft through Sites.

OpenAI: Sites

Skills for specialist knowledge and recurring processes

A Skill can combine brand guidelines, writing examples and review steps into a reusable workflow that eligible workspaces can also share with colleagues.

OpenAI: Skills

Use cases

ResearchStrategyAnalysisThought partner

Typical outputs from ChatGPT: structured research, file and image analyses, working documents and data reports; GPT-6 Sol and Luna in Work and Codex also support multi-step tasks, Sites creates interactive websites and small apps, and Skills provide reusable workflows. Images 2.5 adds image variations and targeted editing of reference images.

Using it in your business

Language

DE ✅EN ✅Details ↓

MCP

yesDetails ↓

Client: yes · Server: unknown

Pro connects remote MCP servers in developer mode with read access; full functionality is available in beta for Business, Enterprise and Edu.

Facts checked: Oct 5, 2026

GDPR

conditionalDetails ↓

Depends on plan and setup

DPA: Included in the business agreement for ChatGPT Business, Enterprise and Edu; separate for the API. Not available for personal subscriptions.

EU data storage: Data residency is available for eligible Enterprise/Edu accounts and is gradually becoming available for Business. For Business, the selected region only applies to primary content at rest: processing and copies of prompts and answers for safety checks may still take place in the USA.

Data flows: External apps and MCP servers have their own storage and processing rules.

Facts checked: Oct 5, 2026

Pricing

7.99 EURDetails ↓

Free plan: yes

The Go price applies to iOS in Germany. Web pricing is dynamic and may differ.

An ongoing free plan is available, subject to usage limits.

Facts checked: Oct 5, 2026

A practical first project

Draft a Skill for a recurring marketing review: define brand voice, audience, approved product facts, review steps and output format, then test the process on a real campaign draft.

Design a reusable Skill for our marketing review. Use our brand voice, audience and approved product facts. Clearly define when the Skill applies, which review steps it performs and what the result should look like. Do not invent claims.

Two ideas for your working day

  1. Keep customer context available

    Create a project for each customer with an approved offer sheet, target audience and tone guidelines. Start a separate chat within it for newsletters, LinkedIn and proposals. This lets you reuse the same context and spot inconsistent product descriptions more easily.

    OpenAI: projects
  2. Reuse approved answers

    Save a reviewed positioning statement or a good customer brief as a project source. For the next campaign, explicitly ask for a check against it. Update the source whenever the offer or audience changes so that outdated claims do not carry over unnoticed.

    OpenAI: projects

Sources: Oct 18, 2026

What other sources report

According to the Wall Street Journal, PwC reported employee productivity gains of between 20 and 40 percent. This is a company case study, not a general performance promise.

PwC

Wall Street Journal · May 29, 2023

According to Tom’s Guide, ChatGPT delivered the most comprehensive and directly actionable brand and business framework among the assistants compared in a practical business-startup test.

Amanda Caswell

Tom’s Guide · Feb 18, 2026

Frequently asked questions

What is ChatGPT suitable for?

Teams that want to turn research, files and data into concrete deliverables, standardise recurring processes with Skills, or build a website or app prototype with ChatGPT Sites. Access to individual features depends on plan and region.

When is ChatGPT less suitable?

If you expect GPT-6, Skills or Sites to be available in every account: access and feature scope depend on plan, workspace, region and rollout. ChatGPT Sites is in beta and, according to current OpenAI help, is not yet available in the EEA.

What features does ChatGPT offer?

GPT-6 Sol & Luna in Work and Codex; Create websites and apps with Sites; Skills for specialist knowledge and recurring processes

How should I get started with ChatGPT?

Draft a Skill for a recurring marketing review: define brand voice, audience, approved product facts, review steps and output format, then test the process on a real campaign draft.

How much does ChatGPT cost?

Free plan · from 7,99 EUR/month. See the pricing section on this page for details and the documented review date.