Campaign dashboards with AI insights
Assign organic posts and paid ads to the same campaign to receive combined metrics, top posts and editable AI insights for analysis.
Metricool: Campaign Dashboards
Editorial selectionMetricool
Metricool: Planning and analytics across multiple social channels, with a good DACH fit. In practice, its value centers on social analytics, a planning calendar and competitive benchmarking.
GDPR: yesMCP: yesFree plan: yes
Editorial review: Aug 28, 2026
Facts checked: Oct 18, 2026
Translated: Oct 18, 2026
SME score82/100
Practical value, usability and value for money, equally weighted.
- Practical value
- 85/100
- Usability
- 80/100
- Value for money
- 81/100
Best suited for
Metricool is particularly suited to a workflow built around social analytics: collect source material, condense it with a planning calendar and turn the result into a useful asset through competitor benchmarking.
The reason to choose Metricool is its specific combination of social analytics, a scheduling calendar and competitor benchmarking; this combination distinguishes it within the 'Social Media & Ads' category from purely general-purpose or specialist solutions.
Limitations
If you do not post regularly or do not want to measure channels properly, Metricool adds little value.
Strengths
Full profile analytics
In Analytics, compare selected periods, metrics and post lists for each brand and network to better understand changes in reach after a campaign, for example.
Metricool: AnalyticsFilter the planner by campaigns and brands
In the planner, filter a brand’s calendar to selected campaigns and networks so, for example, only posts for a product launch remain visible.
Metricool: Calendar filtersUse cases
Typical outputs with Metricool: social analytics, a planning calendar and competitive benchmarking; for small businesses, also a short briefing, a checklist and a next action for the responsible team.
Using it in your business
Language
DE ✅EN ✅Details ↓
Facts checked: Oct 18, 2026
MCP
yesDetails ↓
GDPR
yesDetails ↓
The privacy information includes data processing terms and describes processing in the European Economic Area without international transfer in that process. Check connected social networks separately.
Facts checked: Oct 5, 2026
Pricing
20 EURDetails ↓
Free plan: yes
Free plan, from 20 EUR/month (Starter). With annual payment, 16 EUR per month. The free plan includes one brand and 20 posts per month; annual billing saves up to 24 %. Source
Free plan
Facts checked: Sep 30, 2026
A practical first project
Set up a social performance dashboard: connect channels, check the best posting times, monitor competitors and derive your next editorial plan.
Break this asset into five channel variants and assess each by hook, audience and expected contribution to social analytics.
Two ideas for your working day
Treat LinkedIn posting times as an experiment
Schedule two comparable LinkedIn posts at different recommended times and then compare results. On LinkedIn, times are based on general studies rather than an individual measurement of your followers’ activity. Repeat the comparison with similar topics before turning it into a fixed publishing schedule.
Metricool: best publishing timesInvestigate missing time data
If the timing overview stays empty, first check the connection for the relevant channel and its native statistics. For TikTok, the corresponding activity data must be visible in the professional account. This prevents you from interpreting an empty display as a supposedly poor posting time.
Metricool: best publishing times
Sources: Oct 18, 2026
What other sources report
Christa P. uses Metricool's combined analytics to choose posting times and suitable content for her audience more deliberately.
Christa P.G2 · Apr 29, 2026
Metricool has the best analytics and reports I have used in a social media tool, and covers an unusually large number of platforms, including Google Business Profile and Threads.
Moe KaloubThe Marketing Agency Blog · Oct 22, 2025
Frequently asked questions
What is Metricool suitable for?
Metricool is particularly suited to a workflow built around social analytics: collect source material, condense it with a planning calendar and turn the result into a useful asset through competitor benchmarking.
When is Metricool less suitable?
If you do not post regularly or do not want to measure channels properly, Metricool adds little value.
What features does Metricool offer?
Campaign dashboards with AI insights; complete profile analytics; filter the planner by campaigns and brands
How do I get started effectively with Metricool?
Set up a social performance dashboard: connect channels, check the best posting times, monitor competitors and derive your next editorial plan.
How much does Metricool cost?
Free plan · from 20 EUR/month (Starter). Pricing details and the documented status are in this page's pricing section.