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Editorial selection
You analyze how visitors use your website, shop or customer portal and ask AI questions about funnels, drop-offs and revenue data.
Editorial review: Oct 15, 2026
Facts checked: Oct 18, 2026
Translated: Oct 18, 2026
Practical value, usability and value for money, equally weighted.
For SMEs with their own website, store or customer portal that want to investigate usage and drop-offs.
PostHog combines product analytics, session replays and AI queries with a generous free allowance.
If you have no digital product or shop of your own and only want to analyze spreadsheets.
You combine quantitative usage data with observable session flows and feedback to investigate unusual patterns more closely in a shared analytics environment and examine changes in a controlled way.
PostHog: AIPostHog AI translates business questions into verifiable queries and can connect product information with linked warehouse tables, provided the required sources are already set up.
PostHog: AIThrough the hosted MCP endpoint, your AI client can run queries and inspect existing tables without you opening the PostHog interface for every step.
PostHog: MCPFacts checked: Oct 18, 2026
Client: no · Server: yes
yes, official server, free connection; its AI tools consume AI credits (posthog.com/docs/model-context-protocol)
Facts checked: Oct 15, 2026
Yes. PostHog Cloud EU runs in Frankfurt; customers can obtain a DPA through a form (posthog.com/blog/posthog-cloud-eu, posthog.com/dpa)
Facts checked: Oct 15, 2026
Free plan: yes
0 USD base fee, followed by usage-based billing. Current price per event: no verified information. PostHog AI includes 500 free AI credits monthly; according to the current pricing documentation, additional credits cost 0,01 USD per credit.
Yes, 1 million events and 5.000 session replays monthly, without a credit card; 500 AI credits per month (posthog.com/pricing, posthog.com/docs/posthog-ai/pricing)
Facts checked: Oct 15, 2026
Define one important funnel, configure the required events and verify measurement with a traceable test run. Then investigate a drop-off with AI.
Here is how to narrow down drop-offs: define page visit, form start and successful inquiry as a funnel. Select conversion relative to the previous step to identify the largest loss. Start with required steps; according to the documentation, optional clicks can distort the funnel’s meaning.
PostHog: FunnelsHere is how to check an unusual channel: break down the same funnel by an existing event property such as campaign or device. Keep the time period and step sequence the same. Use sequential steps when other actions are allowed between them; strict ordering would exclude such visitors from the sequence.
PostHog: FunnelsSources: Oct 18, 2026
In fact, PostHog has helped us acquire ten times as many new users per week as a year ago.
Aleksi ImmonenFor SMEs with their own website, store or customer portal that want to investigate usage and drop-offs.
If you have no digital product or shop of your own and only want to analyze spreadsheets.
Product and web analytics with funnels, session replays, surveys and feature flags; PostHog AI writes SQL in natural language, including across connected sources such as Stripe or HubSpot; official MCP server for Claude, Cursor, Codex and other clients
Define one important funnel, configure the required events and verify measurement with a traceable test run. Then investigate a drop-off with AI.
Free plan · from 0 USD, then usage-based. Pricing details and their documented date are in the pricing section of this page.