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Editorial selection

Recraft

Recraft product screenshot

Recraft is a design studio for images and vectors. Design Agent and reusable Design Kits complement direct vector editing, reference styles and fast drafts with V4.1 Flash.

GDPR: conditionalMCP: yesFree plan: yes

Editorial review: Oct 9, 2026
Facts checked: Oct 18, 2026
Translated: Oct 18, 2026

SME score92/100

Practical value, usability and value for money, equally weighted.

Practical value
94/100
Usability
90/100
Value for money
92/100
Editorial policy & methodology →

Best suited for

Small design and marketing teams that want to create consistent brand assets, icons and vectors and edit them directly.

Recraft combines generation with a vector editor and reusable Design Kits. Custom reference styles and parallel model comparisons simplify work on related assets.

Limitations

If you only edit photos occasionally or need extensive prepress work and precise typography.

Strengths

Direct vector editor for points, curves, and colors

Double-click to edit individual vector shapes and their anchor points, curves or colors, for example to adapt a generated icon to your existing visual identity.

Recraft: Product changelog

Design Agent, Design Kits and custom reference styles

Design Agent generates coordinated brand components from a product description and saves them as a Design Kit from which additional assets in the same style can be created.

Recraft: Product changelog

V4.1 Flash, Refine and parallel model comparisons

Flash provides initial image drafts, Refine reworks selected results with the Pro model, and Compare Models places results from two models side by side for selection.

Recraft: Product changelog

Use cases

ImagesDesignProduct visualsMoodboards

Editable vectors, icon sets, brand drafts, mock-ups, and image variants in a reusable style.

Using it in your business

Language

DE ❌EN ✅Details ↓

Facts checked: Oct 18, 2026

MCP

yesDetails ↓

Client: unknown · Server: yes

Facts checked: Oct 5, 2026

GDPR

conditionalDetails ↓

We found a data processing agreement from the vendor. Check the contract for your use case to see which plan it covers and which international data transfers are provided for.

DPA: We found a DPA from the vendor. Check the contract to confirm that it covers your plan and use case.

Data storage: The sources reviewed did not provide clear confirmation of exclusively European data storage and processing.

Facts checked: Oct 5, 2026

Pricing

12 USDDetails ↓

Free plan: yes

Permanent free plan with usage limits according to the vendor.

Facts checked: Oct 5, 2026

A practical first project

Generate a set of six icons and three social visuals in the same reference style. Then adjust the vector curves and colors directly in Studio.

Create six icons and three social visuals for our brand. Use the same color palette and visual language. Output the icons as editable vectors and keep the Design Kit ready for further assets.

Two ideas for your working day

  1. Plan a small icon set instead of a single image

    Describe three icons for your services with the same specifications for lines, colors and perspective. Generate them with a vector model and export SVGs for the website. Compare stroke widths and readability at small sizes so the icons also work as a coordinated set in proposal documents.

    Recraft: AI Vector Generator
  2. Simplify handoff to the designer

    Export a selected vector illustration as an SVG and pass on the editable file together with color values and intended use. Your designer can then adjust outlines and colors without redrawing the image. Check its appearance after importing it into the layout software actually used.

    Recraft: AI Vector Generator

Sources: Oct 18, 2026

What other sources report

Recraft’s AI is particularly strong at generating images for brands. Logos can be placed exactly where they belong without post-processing, and new marketing materials such as brochures and posters can be created to match existing brand guidelines.

Charles Rollet

TechCrunch · May 5, 2025

Frequently asked questions

What is Recraft suitable for?

Small design and marketing teams that want to create consistent brand assets, icons and vectors and edit them directly.

When is Recraft less suitable?

If you only edit photos occasionally or need extensive prepress work and precise typography.

What features does Recraft offer?

Direct vector editor for points, curves and colors; Design Agent, Design Kits and custom reference styles; V4.1 Flash, Refine and parallel model comparisons

How do I get started with Recraft?

Generate a set of six icons and three social visuals in the same reference style. Then adjust the vector curves and colors directly in Studio.

How much does Recraft cost?

Free plan · from 12 USD/month. You can find pricing details and the documented date in the pricing section of this page.