Brand mentions in AI answers
The analysis shows which reviewed AI answers feature your brand or website, and which competitors are named as providers instead.
Semrush: AI Visibility Toolkit
Editorial selectionSemrush AI Visibility
Semrush AI Visibility shows whether and how a brand appears in AI answers, combining this with prompt tracking, competitor comparisons and an AI bot audit.
GDPR: conditionalMCP: yesFree plan: no
Editorial review: Sep 10, 2026
Facts checked: Oct 18, 2026
Translated: Oct 18, 2026
SME score95/100
Practical value, usability and value for money, equally weighted.
- Practical value
- 96/100
- Usability
- 95/100
- Value for money
- 94/100
Best suited for
SEO, content and marketing teams that want to complement traditional search visibility with measurable presence in AI answers and the underlying technical signals.
The approach combines AI visibility measurement with concrete data on mentions, topic gaps and technical accessibility. This makes it more useful for ongoing SEO work than a simple collection of prompts.
Limitations
When basic positioning, website tracking or editorial capacity are missing, so even good visibility data cannot be turned into action.
Strengths
Daily prompt tracking
A defined set of purchase-oriented questions is monitored daily on supported AI platforms, allowing mentions to be tracked across comparable prompts and periods.
Semrush: Prompt TrackingAI bot audit and competitor gaps
Site Audit can uncover blocked AI crawlers and technical obstacles; competitor analysis also identifies cited sources that do not yet mention your brand.
Semrush: AI Search HealthUse cases
An AI visibility report with brand mentions, prompt and competitor comparisons, bot findings and a prioritised action list.
Using it in your business
Language
DE ✅EN ✅Details ↓
Facts checked: Oct 18, 2026
MCP
yesDetails ↓
GDPR
conditionalDetails ↓
We found a data processing agreement from the vendor. Check the contract to see which plan it covers and what transfers to third countries are involved in your intended use.
DPA: We found a DPA from the vendor. Check whether the contract covers your plan and intended use.
Data storage: In the sources reviewed, we could not find a clear statement confirming that storage and processing take place exclusively in Europe.
Facts checked: Oct 5, 2026
Pricing
190 EURDetails ↓
Free plan: no
A time-limited trial is available; it does not count as a free plan.
Facts checked: Oct 5, 2026
A practical first project
Choose a brand and three important offer pages. Then check which AI answers mention the brand, which topics are missing and which specific content or technical action makes sense first.
Compare our brand with three competitors for these five customer questions. Show visibility gaps, name the underlying data and prioritise three realistic actions.
Two ideas for your working day
Turn a source gap into a concrete task
Open the missing sources in the AI competitor report and review a page that mentions competitors but leaves out your brand. Establish whether a relevant entry is factually missing. Use this to define a specific profile correction or PR enquiry rather than producing new articles indiscriminately.
Semrush: AI competitor analysisMonitor research questions over time
Add purchase-oriented prompts from competitor research to Prompt Tracking. Include questions from real sales conversations and monitor the same selection for several weeks. After a content change, you can check whether mentions and cited pages change for comparable questions.
Semrush: AI competitor analysis
Sources: Oct 18, 2026
What other sources report
In his independent comparison, Pawan Singh highlights how Semrush connects visibility scores with the reasons behind mentions and topic gaps.
Pawan SinghTechRadar Pro · Jul 30, 2026
Frequently asked questions
What is Semrush AI Visibility suitable for?
SEO, content and marketing teams that want to complement traditional search visibility with measurable presence in AI answers and the underlying technical signals.
When is Semrush AI Visibility less suitable?
When basic positioning, website tracking or editorial capacity are missing, so even good visibility data cannot be turned into action.
What features does Semrush AI Visibility offer?
Brand mentions in AI answers; Daily prompt tracking; AI bot audit and competitor gaps
How should I get started with Semrush AI Visibility?
Choose a brand and three important offer pages. Then check which AI answers mention the brand, which topics are missing and which specific content or technical action makes sense first.
How much does Semrush AI Visibility cost?
Paid · from 190 EUR/month. See the pricing section on this page for details and the documented review date.