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Editorial selection

Supermetrics

Supermetrics product screenshot

Automatically pull marketing data from Ads, Analytics and CRM into Sheets, Looker Studio, Excel or directly into ChatGPT and Claude.

GDPR: yesMCP: yesFree plan: no

Editorial review: Oct 15, 2026
Facts checked: Oct 18, 2026
Translated: Oct 18, 2026

SME score79/100

Practical value, usability and value for money, equally weighted.

Practical value
82/100
Usability
76/100
Value for money
78/100
Editorial policy & methodology →

Best suited for

For marketing teams that need data from multiple advertising and analytics channels in shared reporting.

Supermetrics consolidates marketing data for spreadsheets, BI destinations and AI applications. The MCP server requires a plan with Data API access.

Limitations

If you do not run advertising channels or want to analyze finance and Excel data.

Strengths

Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Shopify and more

Bring metrics from subscribed advertising, web analytics and sales accounts into a shared destination system so data from different platforms can be analyzed together.

Supermetrics: Feature overview

Supermetrics Studio with monthly AI credits (Starter 4.000, Growth 12.000)

You create and modify AI-assisted Studio dashboards from connected marketing data, with the available AI actions limited by your plan's monthly allowance.

Supermetrics: Feature overview

AI agents for natural-language questions plus integrations for ChatGPT, Claude and Microsoft Copilot

After setting up the appropriate connection, ask questions about your marketing data directly in the supported AI chat instead of compiling a platform export for every analysis.

Supermetrics: Feature overview

Use cases

ReportingBIDashboardsForecasts

Using it in your business

Language

DE ❌EN ✅Details ↓

MCP

yesDetails ↓

Client: no · Server: yes

Official MCP server only in plans with Data API access; according to the pricing page, it is not listed in Starter and Growth. The MCP page simultaneously advertises access with every subscription. Exact plan assignment: no verified information.

Facts checked: Oct 15, 2026

GDPR

yesDetails ↓

Yes. DPA as an appendix to the terms, processing on AWS and GCP in the EU, transfers via SCCs (supermetrics.com/terms-of-service, supermetrics.com/security)

Facts checked: Oct 15, 2026

Pricing

39 EURDetails ↓

Free plan: no

Starter 39 EUR/month with annual billing or 49 EUR monthly (2 sources, 1 user, 1 destination); Growth 159 EUR/month with annual billing (supermetrics.com/pricing)

No free plan; 14-day trial without payment details (supermetrics.com/pricing)

Facts checked: Oct 15, 2026

A practical first project

Choose one advertising data source and a reporting destination you already use. Compare the first report against the ad account before connecting further channels.

Two ideas for your working day

  1. Check ad spending against the month’s progress

    You can shorten setup like this: use a budget pacing template for your booked advertising channels and add the monthly budget. Schedule data refreshes and compare current spending with planned progress. The official template list includes corresponding reports for several ad platforms.

    Supermetrics: Google Sheets
  2. Maintain your sales funnel without a CSV routine

    Set up an existing HubSpot report by starting with the official sales funnel template for Google Sheets and connecting the approved source. Check stages and time period against your CRM. Then automate refreshes so your team works with the same data before the sales meeting.

    Supermetrics: Google Sheets

Sources: Oct 18, 2026

Frequently asked questions

What is Supermetrics useful for?

For marketing teams that need data from multiple advertising and analytics channels in shared reporting.

When is Supermetrics less suitable?

If you do not run advertising channels or want to analyze finance and Excel data.

What features does Supermetrics offer?

Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Shopify and more; Supermetrics Studio with monthly AI credits (Starter 4.000, Growth 12.000); AI agents for natural-language questions plus integrations for ChatGPT, Claude and Microsoft Copilot

What is a sensible way to get started with Supermetrics?

Choose one advertising data source and a reporting destination you already use. Compare the first report against the ad account before connecting further channels.

What does Supermetrics cost?

Trial · from 39 EUR/month (billed annually), 49 EUR monthly. Pricing details and the documented status are in this page's pricing section.