For marketing teams that need data from multiple advertising and analytics channels in shared reporting.
Supermetrics consolidates marketing data for spreadsheets, BI destinations and AI applications. The MCP server requires a plan with Data API access.
Limitations
If you do not run advertising channels or want to analyze finance and Excel data.
Strengths
Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Shopify and more
Bring metrics from subscribed advertising, web analytics and sales accounts into a shared destination system so data from different platforms can be analyzed together.
Supermetrics Studio with monthly AI credits (Starter 4.000, Growth 12.000)
You create and modify AI-assisted Studio dashboards from connected marketing data, with the available AI actions limited by your plan's monthly allowance.
AI agents for natural-language questions plus integrations for ChatGPT, Claude and Microsoft Copilot
After setting up the appropriate connection, ask questions about your marketing data directly in the supported AI chat instead of compiling a platform export for every analysis.
Official MCP server only in plans with Data API access; according to the pricing page, it is not listed in Starter and Growth. The MCP page simultaneously advertises access with every subscription. Exact plan assignment: no verified information.
Yes. DPA as an appendix to the terms, processing on AWS and GCP in the EU, transfers via SCCs (supermetrics.com/terms-of-service, supermetrics.com/security)
Choose one advertising data source and a reporting destination you already use. Compare the first report against the ad account before connecting further channels.
Two ideas for your working day
Check ad spending against the month’s progress
You can shorten setup like this: use a budget pacing template for your booked advertising channels and add the monthly budget. Schedule data refreshes and compare current spending with planned progress. The official template list includes corresponding reports for several ad platforms.
Set up an existing HubSpot report by starting with the official sales funnel template for Google Sheets and connecting the approved source. Check stages and time period against your CRM. Then automate refreshes so your team works with the same data before the sales meeting.
For marketing teams that need data from multiple advertising and analytics channels in shared reporting.
When is Supermetrics less suitable?
If you do not run advertising channels or want to analyze finance and Excel data.
What features does Supermetrics offer?
Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Shopify and more; Supermetrics Studio with monthly AI credits (Starter 4.000, Growth 12.000); AI agents for natural-language questions plus integrations for ChatGPT, Claude and Microsoft Copilot
What is a sensible way to get started with Supermetrics?
Choose one advertising data source and a reporting destination you already use. Compare the first report against the ad account before connecting further channels.
What does Supermetrics cost?
Trial · from 39 EUR/month (billed annually), 49 EUR monthly. Pricing details and the documented status are in this page's pricing section.