Widgo puts an AI salesperson on your own website. It answers questions based on your content with sources, identifies the company behind anonymous visits, scores leads and books appointments directly in chat.
B2B service providers and software companies whose websites should generate inquiries and whose prospects ask many questions before booking a meeting.
With Widgo, website chat leads directly to a booked meeting while lead scoring runs alongside it. It is free for up to 500 visitors a month; EU data storage is available on request.
Limitations
If your website has little traffic, inquiries arrive almost exclusively by phone, or identifying visitor companies is incompatible with your privacy policy.
Strengths
AI salesperson in website chat with source references
The chat answers visitor questions from your website content and shows the relevant source, allowing prospects to compare product details directly with the original statement.
Widgo connects identified company data with a reasoned lead score from zero to one hundred, allowing your team to assess visitor signals by sales relevance.
Typical outputs with Widgo: visitor questions answered with sources, scored leads with company details, booked appointments and conversation histories in the CRM.
We found a data processing agreement from the vendor. Check the contract for your use case to see which plan it covers and which international data transfers are provided for.
DPA: We found a DPA from the vendor. Check the contract to confirm that it covers your plan and use case.
Data storage: The sources reviewed did not provide clear confirmation of exclusively European data storage and processing.
Connect Widgo to your website and service descriptions, run it only on service pages for two weeks and then compare the number and quality of appointment inquiries with the contact form.
Answer visitor questions only on the basis of our service pages and pricing information. If a question is not covered there, say so openly and offer an introductory conversation.
Two ideas for your working day
Turn chat gaps into better offer pages
Use Session Replays to trace the path through your website of a converted or lost lead. Compare content read and questions asked in chat. If a question about setup effort recurs, for example, add this point to the relevant offer page and the knowledge base awaiting approval.
Send qualified website leads with their scores and reasoning to Slack or Teams. Use the reasoning as the starting point for first contact and compare it with the automatically created record in HubSpot, Attio, or Close. This gives your sales team a specific conversation trigger rather than just another contact row.
Simply enter your website link, copy a script and that’s it: you have your own AI sales representative who captures leads and guides them toward booking a demo.
B2B service providers and software companies whose websites should generate inquiries and whose prospects ask many questions before booking a meeting.
When is Widgo less suitable?
If your website has little traffic, inquiries arrive almost exclusively by phone, or identifying visitor companies is incompatible with your privacy policy.
What features does Widgo offer?
AI salesperson in website chat with source references; company identification and lead scoring; demo booking and CRM sync with HubSpot, Attio and Close
How do I get started effectively with Widgo?
Connect Widgo to your website and service descriptions, run it only on service pages for two weeks and then compare the number and quality of appointment inquiries with the contact form.
How much does Widgo cost?
Free plan · from 249 USD/month. Pricing details and their documented date are in the pricing section of this page.